PLANET TALK was founded in 1995 by Mike Hamel. First only engagend in moderation and event consulting, PLANET TALK also started offering PR consulting when Sonja Güldner-Hamel entered the business in 2000.

Mike Hamel has a degree in Journalism and worked from 1994 to 1997 as editor for bike sport news , where he also developed and co-produced the bike sport news TV concept for DSF. Mike is a member of the MBPA (Mountain Bike Press Association) and was amongst the few accredited MTB journalists at the 1996 Olympic Games in Atlanta. He has been an authority on mountain biking for many years, be it as a racer, event organizer, or one of the most renowned extreme sports announcers in Europe. To insiders, he is better known as Mike Mike. As such, he has already announced countless World Cups, world championships, and top events in sports disciplines such as Mountain Biking, Wakeboarding, Snowboarding, BMX, Triathlon, etc. By the end of 2002, Mike Hamel had already successfully developed and implemented numerous event concepts for upsolutmv GmbH amongst others (Bike Festival Willingen, World Games of MTB, Trans Alp Challenge etc.). To date, one of his biggest projects has been the 2002 Mountainbike World Championships in Kaprun, for which he was appointed as events director.

Sonja Güldner-Hamel has a degree in International Business Administration and began her career working in Marketing and PR for organizations such as Sachs Bicycle Components, Mannesmann Sachs, and Siemens mobile, before dedicating her time fully to PLANET TALK GmbH as Managing Director and partner. During her employment with Sachs Bicycle Components, she was awarded the German Grand Prix for communication design in 1997. From 2000 to 2003, she was responsible for the international communication and marketing of mountain biking events for upsolutmv GmbH in Munich. She also headed marketing and communications activities at the 2002 Mountainbike World Championships.
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